LeoVegas takes first step towards global expansion

When discussing major online casinos, LeoVegas will always be worth mentioning. Proving that Scandinavian shores could not contain them, LeoVegas seems to be a brand that has global domination in its sights, and is prominently featured in the recommendations of operators published by Casinoonline.fans and other international gaming portals. Making sure that they keep up with the fierce competition, it looks like LeoVegas is set to announce a new deal that could help make it the biggest UK online casino. This new deal all surrounds sports betting and should allow them to incorporate increased markets on-site in the very near future.

The new deal, of which the details are still scarce on, will see LeoVegas joins forces with Swedish based sportsbook betting brand Kambi Group.

Looking to the Future

Widely considered to be the missing piece of the LeoVegas puzzle, the deal has come together after what seems to be some fairly lengthy negotiations. What Kambi represent is a leading B2B provider with regards to sportsbook operations, with these operations now all set to be incorporated into the LeoVegas website. It has probably been the industry’s worst kept secret for some time, as LeoVags has made their cause for expansion well known. The big question for most was who would be the lucky provider to secure the sportsbook deal with LeoVegas, with it evident now that Kambi presented the most viable product. Speaking om the brand new agreement and what it will mean for LeoVegas, Chief Executive and Co-Founder of LeoVegas Gustaf Hagman said, “For years it has been our goal to provide not just a casino online platform, but a total betting platform. That is why we have regularly been looking to add additional products to the LeoVegas catalogue. From what we have found Kambi shares our ambition and we couldn’t be happier to welcome their sports betting platform into the fold”.

The Kambi Factor

The states really don’t lie; Kambi is a strong performer from a business perspective. Since spinning off from parent company Unibet a little over a year ago, the brand has seemingly gone from strength to strength. Revenue and profits grew 35% during Q3 2015 alone, which has helped Kambi catch the eye of several key industry names. 888 Holdings, 32Red, and LeoVegas in particular have expressed an interest in working with Kambi in the near future.

Mobile Implications

LeoVegas’ Hagman has stated that he feels that Kambi are the “perfect match” for the company’s lofty ambitions. It seems that Kambi is going to be thrown straight into the mix as far as the mobile platform is concerned, Hagman said, “Driving LeoVegas forward, we expect Kambi to make us the total betting experience in the mobile era”. However, while the incorporation of a sports betting platform is an exciting move for LeoVegas, as analysts have predicted, challenges certainly await them. When it comes to sports betting, especially as far as mobile play is concerned, it is a notoriously crowded market. Through clever no deposit bonus offers LeoVegas has managed to secure a huge mobile audience, but transferring that success into the sports betting realm will by no means be easy.

Positive Reaction

The reaction to LeoVegas adding sports betting to its online casino platform has certainly been positive. This is because many see this move as the step that will allow LeoVegas to become the complete betting product. As more and more online betting names look towards global expansion, it looks like LeoVegas remains one step ahead of the curve.